tag:blogger.com,1999:blog-1394520112330317530.post995491044548802449..comments2023-09-30T15:06:58.127+01:00Comments on Wargames & Stuff: Pricing ProblemsHum_Conhttp://www.blogger.com/profile/16727618860176021442noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1394520112330317530.post-91945699964996519452012-06-29T06:24:36.205+01:002012-06-29T06:24:36.205+01:00GW didn't invent this business model, btw. Thi...GW didn't invent this business model, btw. This was the standard operating mentality of the comic book industry up until the likes of Alan Moore & Frank Miller came along and woke them up to the potential of their adult fan base. Prior to that time they considered their customers to be a revolving door of children who would purchase their products for ~5 years and move on.<br /><br />The first GW grand tournament I went to, I went out to dinner with the GW staff on the first night. They asked us, "how much did you spend on GW stuff your first year in the hobby? What about your second year? And the third?" making this exact point; that the bulk of their revenue comes from customers in their first few years in the hobby. These were good guys, btw, they didn't agree with the attitude, they were just explaining it. Here I am well past a decade later and I'm still spending too much per annum in the hobby, but unfortunately for GW, they get very little, if any, of my cash. If they weren't so utterly convinced of their correctness, they might have gotten quite a bit more out of me and many others. <br /><br />Silly Games WorkshopTalariushttps://www.blogger.com/profile/15904202012153034357noreply@blogger.comtag:blogger.com,1999:blog-1394520112330317530.post-36712126116255175542012-06-26T16:04:56.575+01:002012-06-26T16:04:56.575+01:00You have it, it is core part of their business tha...You have it, it is core part of their business that everything you need to game with is available from them and that you only play their games.<br /><br />Works incredibly well and means that they have a market of inelastic demand, so that when their prices go up, sale revenue increases (which you can see in the accounts).<br /><br />I am sure that other wargaming businesses would love to be the huge success that GW has been (the Coka Cola of the wargames world?).Veni Vidi Vicihttps://www.blogger.com/profile/18444234905441573466noreply@blogger.comtag:blogger.com,1999:blog-1394520112330317530.post-87813799496073853482012-06-25T05:48:52.527+01:002012-06-25T05:48:52.527+01:00It astonishes me how few people know about the oth...It astonishes me how few people know about the other game systems. I love Rattrap, but I can only game it once a year at the local HMGS show.<br />And I can't get them to carry my company, www.kraftmark.biz (grumble, grumble).Tim Mayerhttps://www.blogger.com/profile/16191899859528990414noreply@blogger.comtag:blogger.com,1999:blog-1394520112330317530.post-54945901154242573712012-06-19T13:55:53.939+01:002012-06-19T13:55:53.939+01:00I think it is fair to call GW a sort of cult, at l...I think it is fair to call GW a sort of cult, at least in mentality and practice.<br /><br />A few of my friends have been staff and even management up to the regional level for GW and I was always amazed at the amount of effort the company puts out (or at least did) to promote a GW-centric mentality among its employees.<br /><br />Everything from management field trips to shiny hubs of GW wonder to commisar-esque secret shoppers and draconian management style have been described to me. If this wasn't enough, seeing the look of confusion/fear in the eyes of many GW retail employees when presented with alternate gaming options speaks volumes. It has been a rare occasion that i have had a GW employee discuss with me what I actually do with the few products I purchase from them (rarely).<br /><br />It has been said, by a few people that GW doesn't care about what effect their constantly revised rules have on their players because, with their current market plan, whatever rules set is out at the time is likely the only GW rules set that most players have or will ever play. They simply move on before it really matters.<br /><br />-EliEli Arndthttps://www.blogger.com/profile/10445801567500822187noreply@blogger.com